Journal
Notes from the work.
What I’ve learned building an AI company in an industry that runs on WhatsApp.
Being a maverick in real estate
The real estate industry resists change. That’s exactly why mavericks win. Learn the mindset that separates successful property investors from the crowd.
5 min read
7 real estate social media marketing mistakes that are costing you listings
Most agents make these 7 real estate social media marketing mistakes. Here’s what’s actually costing you leads, and the specific fixes that work.
7 min read
Why leaders become their own company’s bottleneck
I’ve seen it a hundred times. Founder builds something from scratch, grinds for years, finally gets traction. Then hits a wall they can’t see. The wall is…
3 min read
Why white-label CRMs keep failing in real estate
White-label CRMs fail because they try to be everything to everyone. Formule.io succeeds because it’s built with 80+ real estate professionals who use it daily.
2 min read
Why most real estate agents fail at digital marketing (and how to fix it)
After 10 years in real estate marketing, I’ve seen the same mistakes kill agents’ digital presence. Here’s what actually works.
4 min read
Meeting Ryan Serhant at Serhant HQ in NYC
A photo with Ryan Serhant outside Serhant HQ in New York City, March 2025.
I spoke at MARE Summit
On stage at MARE Summit, the real-estate summit where I spoke about AI for agents.