Results
What the work has added up to.
The numbers that can be checked, kept short. Figures from the Formule platform and Meta Ads, autumn 2026.
Formule
The platform estate agents run their leads, conversations and follow-ups on, with Really doing the work. Live since May 2025.
- property sold by estate agents using Formule
- €4.2M
- agencies on the platform
- 14
- estate agents
- 90+
- leads handled
- 5,500+
- listings in the catalogue
- 10,288
- emails and 3,569 WhatsApp messages sent through it
- 11,888
- outside capital
- €0
Lead generation for estate agents
Before the platform, the agency work: ads, automations and CRMs, measured on what reached the agent.
- leads for one agency’s top branch, on homes from €275K to €1.25M
- 716
- lowest cost per lead on those campaigns
- €0.81
- leads in a year for a leading real-estate group
- +310%
- impressions and 230,000+ clicks across eight agency ad accounts
- 3.76M
- click-through rate across those accounts
- 6.13%
Rooms and recognition
- 2026nAItive Fellow, Cohort 01, H-FARM: twenty founders from about a thousand
- 2025With Ryan Serhant at Serhant HQ, New York
- 2023Speaker, MARE Summit: “Unleashing creativity with AI”
- 2020Mentor, Startup Weekend by Techstars
- 2018Speaker with RAD Developments, University of Westminster
- 2018First place, XR Lab: VR and AR storytelling
- 2017Speaker, Universidad Politécnica de Madrid
